Salesforce has been holding the leading position as the best CRM (Customer Relationship Management) platform in the world, thanks to a visionary approach and strategic directions of their development. The company was able to stand out in the market through a synergistic approach and through active involvement of its business users and the community in the development of the platform.
Regardless of the business industry, the needs of the modern market impose the modification of business models and the digital transformation of companies. Process automation and the availability of data management tools increase productivity and market competitiveness, while reducing the cost of unnecessary procedures.
With the implementation of the Salesforce solution, all the data is updated and stored on the Cloud, and all teams have access to them, at any time, from any location. By synchronizing communication and information, you will gain a clear overview of the entire business with the possibility of timely response.
A strategic approach to success
Research shows that as many as 91% of users are loyal to the brands that personalize their products and services.
In modern business, the strategic decision that makes a difference in market positioning is to redirect the entire business to listening to customer needs, while the product itself becomes secondary. This customer-centric approach in addition to the continuous development of products, processes and sales, implies tracking and improvement of all three aspects, but from the perspective of the end consumer.
For the user to experience a unique and personalized experience, M&I Systems Group implements Salesforce tools that allow companies a holistic, so-called "360 degree" approach to business, as well as insight into “user journey” on which further strategic decisions are made. Creating such an ecosystem is applicable to every type and size of company. Synchronizing all teams within the system ensures timely flow of information and its frictionless operation.